An introductory course in microeconomics focusing on individuals as consumers, producers, and resource owners operating in a market system. The supply and demand model is used to analyze how prices and output are determined in both the product and factor markets. Decision making in the firm is studied under different market structures.

Prerequisite: GSB 502 or equivalent.ques, and the impact of technology will also be discussed.

This introductory writing course is designed to build writing skills and to increase students' enjoyment of writing through extensive practice. The course focuses on teaching students to discover and develop idea they wish to communicate, and then on the numerous technical skills which are necessary to make communication effective and engaging. Students will develop their voice, their style, and their mechanics through multiple writing projects and trough a focus on revision. Readings will illustrate the styles and organizational patterns of effective student and professional writers.

This course will establish the fundamental principles of effective speaking, which will be practiced in informative and persuasive speeches. Students are responsible for written critiques of one another's speeches.

HIST 107 - This course considers the evolution of civilization from pre-historic beginnings to the 15th century through generalized development stages including the rise of agriculture, the evolution of major civilizations, and the establishment of commercial and cultural ties.

HIST 108 - This course focuses on the five centuries after 1450 as technology, and military and political organizations resulted in the creation of international trade systems, power alliances, leading to the decline in western imperialism and reemergence of major Asiatic civilizations.

Designed for students with 3 years of high school mathematics, which includes 2 years of high school algebra or its equivalent. Topics include real numbers, the number system, linear equations, inequalities, exponents, radicals, factoring, functions, slope, equations of straight lines, graphing, linear models, break-even analysis, market equilibrium, quadratics, applications of quadratic functions, graphing polynomials, and applications of functions to practical, ‘real life' situations.

Prerequisite: MATH 090, its equivalent, or three years of high school mathematics.

This course provides an introductory understanding of business. Offered to all freshmen and transfer students, regardless of intended concentration, the course defines business, explores the role of business in and its relationship to society, presents an overview of business management theories and practices and previews the disciplinary functions of business, including accounting, finance, information systems, marketing and human resources.

A hands-on course designed to introduce the student to microcomputer application software, with an emphasis on Microsoft Office. As well, students will learn about the Nichols Network, and the security and ethical implications of being connected to both the Nichols Network and the global internet.

This course is designed to enhance the student's professional and communication skills in order to develop and maintain a positive environment at work while preparing for future advancement opportunities. The course will cover career planning, communication, decision making, negotiation, ethics, leadership and public speaking.

Intensive practice in a variety of approaches to professional writing tasks: memoranda, correspondence, proposals, and both brief and longer reports.

Prerequisite: ENGL 105

An introduction to the environmental geologic forces and man's interaction with them. Concentrates on environmental management that reduces geologic hazards and sustains natural resources. Topics include coastal erosion, groundwater management, river flooding, earthquakes, volcanoes, glaciers, global warning, rock types, energy production, and global changes. Laboratory.

A basic course focusing on the accounting systems, preparation of financial statements, selected balance sheet items and financial statement analysis as applied in various business organizations. This course will assist the organization manager with decision making.

Financial Accounting Lab will help students apply fundamental accounting concepts and principles to realistic business events through the use of a commercially available accounting software product. It provides a computerized environment in which students learn to analyze, interpret, and investigate accounting information to make business decisions.

Examines the uses of accounting data for planning and control in organizations. Topics include cost classification, profit planning, activity based costing, flexible budgets, marginal and break-even analysis. Computer usage is integrated. Not open to accounting majors.
Prerequisite: ACCT 238

An introduction to the macroeconomic concepts of employment, income, and output, with an emphasis on their measurement and determination. The impact of policy decisions on the business cycle is investigated.

General principles of business finance focusing on markets, analysis, interest rates, the time value of money, the valuation of securities and capital allocation within the system. A brief exposure to mergers and international finance is included.
Prerequisites: ACCT 238 and MATH 117

A comprehensive introduction to the various facets of marketing in current business applications. Topics include product development, pricing, distribution channels, and promotion; as well as the environments in which marketers work in the United States and in other markets.
Prerequisite: MGMT 100

A first course in probability and statistics covering descriptive statistics, statistical graphs, probability, probability distributions, and sampling, and hypothesis testing. Elements of regression and correlation are potential topics. Statistical tables and the Microsoft Excel software package will be used throughout the course.
Prerequisite: MATH 117 or MATH 121 or MATH 190

This course will introduce the study of management theory and practice. The managerial process, organizational dynamics and behavior, as well as other selected topics including entrepreneurship and careers in management will be presented.
Prerequisite: MGMT 100

Business Law I is a broad introduction to the American legal system concentrating on issues related to commerce. The course begins with an overview of the judicial system and a look at the difference between dispute resolution through litigation (court) and alternate methods such as mediation and arbitration. That’s followed by an expo- sure to the fundamental law of the land, the U.S. Constitution. After a brief look at criminal law the course focuses on the areas of civil law that are most significant to business. These include contracts, torts (non criminal wrongs), warrantees and product liability, employment law and intellectual property (patents and copyrights). The course finishes with an in depth study of the most important piece of business legislation passed in the last 50 years, the Sarbanes-Oxley act of 2002.
Prerequisite: MGMT 100

This course provides a set of Operations Management concepts and tools for your use in managing your organization and in gaining competitive advantage. The course is structured to provide you with practical and relevant applications of these tools. It recognizes the key role of processes in business and explores the elements which impact these business processes. It is equally suited for either the manufacturing sector or the service sector. Key elements include operations strategy, process design and improvement and process layout, capacity management, technology, the role of quality and quality systems, and the management of the supply chain, including inventory, forecasting and scheduling.
Prerequisite: MGMT 226 and ECON 221

This course introduces students to the world of management information systems from a manager’s perspective. Hardware, software and network technologies that support a firm’s operations will be studied. Real world cases and contemporary issues brought about by computers will be discussed.
Prerequisite: MGMT 226

This course focuses on the interplay between business activities and their relationships with society and governmental institutions.
Prerequisites: ECON 221 or ECON 222 and MGMT 226 or MKTG 202

An interdisciplinary capstone course for business administration majors that is designed to integrate divergent but relevant business issues, interrelationships, and corporate and managerial agendas. Various stakeholders are identified and studied. Requires case analysis and an end-of-semester project dealing with a major strategic analysis and presentation of a Fortune 500 corporation.
Prerequisite: MGMT 365

Examination of the consumer marketing process. This includes analysis and planning of consumer product marketing programs tied in with investigation of consumer decision making and buying patterns. Includes written case analyses.
Prerequisite: ECON 221, ECON 222, MKTG 202

An examination of the process of marketing to business, institutional, and governmental markets, with a focus on business buyers and the development of appropriate marketing strategies for goods and services.
Prerequisites: ECON 221, ECON 222 and MKTG 202

A study of the application of research techniques in market analysis. Student teams design, conduct and report a research project, including problem definition, questionnaire design, data collection, data analysis, documentation and presentation of findings.
Prerequisite: MATH 215, MKTG 361

An analysis of the international business and consumer environments and the development and implementation of marketing programs across business alternatives (e.g., direct investment, joint ventures, licensing). Topics include the roles of cultural, political, technological, economical and legal aspects of marketing in an international environment, as well as how these affect the marketing mixes likely to be successful in various international markets,
Prerequisite: MKTG 361

A course which focuses on advertising, sales promotion and direct marketing while integrating all aspects of the marketing process. Topics include: planning and execution of promotional programs, strategy development, product targeting and positioning. Orientation reflects the managerial or “client” side of business rather than the “creative” or message development side.
Prerequisite: MKTG 361

An investigation of the functions and activities of sales managers. Topics include recruiting, organizing, training, compensating, leading, motivating, and managing the sales force.
Prerequisite: MKTG 361

A capstone course that focuses on the integration of marketing with the other functional areas of business. This course examines the marketing strategy formulation process through the development of analytical techniques to assess company, market, and industry. Utilizes extensive case analysis.
Prerequisites: MKTG 433 or MKTG 434 and MKTG 435 and Marketing Specialization